Smith, Chen, Commagere, Gentzel, Shen, "Designing Viral Apps: Engineering the Viral Loop"

Justin Smith (InsideFacebook.com & Watercooler), Andrew Chen (Futuristic Play), Blake Commagere (Mogad.com), David Gentzel (SocialMedia), Jia Shen (RockYou)--Successful Facebook apps and widgets can acquire millions of users in just days. But how do they do it? Learn how top developers engineer, tweak, and test to create the “viral loop” for their apps that can generate amazing growth and user adoption at almost no cost.

Blip | May 15, 2008

Tags:. .acquire. .adoption. .almost. .amazing. .andrew